What is Bloomberg?
AT THE CORE OF EVERY
GREAT BRAND
IS A GREAT IDEA—
OURS IS PROFIT FROM
THE LIVING NETWORK
The Brief
We are required to create a series of images that show ESSENCE, ENERGY VARIED PERSPECTIVES / HUMANITY creating a NEW CORPORATE IDENTITY
Keeping in mind that the photography the company is looking for needs to be relevant to 1 or maybe even all 3 of the following categories:
DIRECT BOLD FOCUS IN
KEEP IT UP CLOSE AND PERSONAL Invite the viewer in. Make them question,
who, where, when, how. Attention to detail, a confident approach, a focus on the precise–
this is Bloomberg.
IN MOTION
ACTIVE
ALWAYS ON
KEEP IT MOVING Make it flow. Show the living network, energy, dynamism. Information, data, analytics, news all move fast; so do our people and our ideas.
PERSPECTIVE UNEXPECTED POINT OF VIEW
KEEP IT UNUSUAL Look at life in a different way. Turn things on their heads, their sides, look up, look down, look 360. Look and look again. Every picture tells a thousand stories; Bloomberg images can tell a thousand more.
Are there any similar Corporate Identities?
Bt’s advert from the 1990s borrowed iconic imagery from popular film, most notably ‘E.T.’
Bloomberg being a knowledgeable, professional and structured worldwide organisation automatically directed our groups 1st attention to how the company communicates with the world and what technologies are used to communicate at such a fast pace.
Visually (JS) proposed to the group the recent BT advertisements for its 'Infinity' launch for super fast fibre optic broadband, the beams of light representing how quick information would travel, as if as fast as the speed of light!
http://www.btplc.com/thegroup/btukandworldwide/index.htm
A substantial Communication Network is vital within the world of Business, "As the art of good business practice is being a excellent middle man" in other words knowing great contacts and bringing them together where all parties will profit via the process within the business world. In regards to advertisement the world is always changing therefore companies such as Bloomberg's identity must change to reflect a positive from previous negatives.
After scanning the internet (JS) came across these images for further inspiration relating to the idea of fast communication of information speed . . . the constant fast communication process which undoubtedly is exactly how Bloomberg wishes its business to be known as the 1st to be in the know how and also be the fastest sharing organisation to relate their knowledge to the right business partners on a world wide scale.
Our interpretation, visual codes and reasoning's behind our individual then progressive group ideas
Birth to death theme idea
(DC) Thought of a concept of photographing different important life scenarios over a persons life time-from birth, through childhood, adulthood right through to death, all relevant to the fact that Bloomberg wants to provide its business purpose - being there from the start of your life until the end - e.g, being born, school, university, getting married and so on. (HUMANITY)
The sublime theme idea
(JS) Visualising Bloomberg as a very powerful worldwide organisation sprung to mind the painting of the 'Wanderer above the sea of fog' by Casper David Friedrich. The man representing 'Bloomberg' over looking the ciaos below where the fog symbolizes other business collaboratives needing guidance, direction and better knowledge within their business sector to further progress. If anything I visualized this image as Bloomberg being the centre fold of the business world were all others would look up to for guidance and support.
The Thinker theme idea
Resembles knowledge,
Power & Strength
(FR) Thought of the concept of Bloomberg being represented as a famous sculpture such as 'The Thinker' by Auguste Rodin due to it standing as a popular symbol of intellectual activity and that of Bloomberg corporate identity being knowledgable and powerful.
The Thinker theme idea was then inspired further with (RR) visual idea of 'The Photographer does push-ups at a place of topical significance' from the World Press 2010 awards; in retrospect we could place a model posing as The Thinker in significant community buildings to enhance the theme of Humanity which the brief description requires.
OuZhiang
In the Honorable Mention Stories of the World Press 2010 award. Titled ‘The photographer does pushups at a place of topical significance’. This was an inspiration to us photographing in different locations. It’s a different aspect of press photography, definitely draws your eye to the work and makes the viewer want to know more.
The Iconic image theme
Our group then agreed that it would be a great idea to re-invent other world famously known iconic art pieces suitable to represent Bloombergs new corporate identity and below are the images we selected within our discussion
The Last Supper by Leonardo da Vinci
Trust, Guidance, Support, Sharing, Knowledge and Wisdom.
Other interpretations of 'The Last Supper'
Mona Lisa by Leonardo da Vinci
(FR)This is one of the world's most iconic images of all time, a definite must if our concept is to be strong
Could possibly represent the feeling you get inside when you know things are going well-that slight smile of knowledge.
(RR) When I ran a search for Iconic images this was one which came up quite a lot. Taken by Eddie Adams during the Vietnam conflict it shows a general killing an enemy Viet-Cong soldier/supporter. Could be recreated although not as violently.
The Decisive Moment by Henri Cartier Bresson
A truly iconic image. The tag line which goes with this image is key in business/finance. There’s a decisive moment In finance i.e. a perfect time to sell shares, a perfect time to buy shares etc. Bloomberg help to supply this information.
Marilyn Monroe by Andy Warhol
Recreating this would be a case of wig and face paint - Could be very effective if captured well and show boldness , up close and personal approach
Iconic Surrealist Art
Edvard Munch - Scream Magritte – The son of man
Picasso - Lasmeninas
“All Will Be Clear”
Surrealistic Photographers
Man Ray
Money in the bank – Alexander Kesselarr
Photogram/Rayogram
Salvador Dali – Atomic Dail
Other Iconic Art Influences on Contemporary Advertising
Tower Of Babel – Pieter brugel
Guinness advert
Peter Brugel- Incident
Peter Brugel – incident, has also been used for the album cover for the Fleet Foxes.
Our themed Conclusion . . .
To take iconic images throughout time and re-create them photographically, using images that we think reflect humanity but are true to the values and business ideas of Bloomberg.
No comments:
Post a Comment