With advertisement in relation to photography we have researched and learnt that in order to successfully accomplish the clients needs you need to adapt to what they are asking for in regards to the message they intend on getting across. This may result in capturing images that may not be to your personal photographic style. The image itself does not have to be aesthetically pleasing but has to get the message across to promote the business and have impact on the required target audience. The photographs context is of most importance and the subject matter shouldn’t always be so obvious as this will therefore promote a greater interest and prolonged memorable advertisement. The image must also work in harmony with a simplistic eye catching logo.
We also think that versatility is an important aspect of photography; within advertisement purposes, as you are pleasing someone else’s criteria.
A few examples of advertisement photography are below:
Toscani – Bennetton
Toscani on the other hand went against his client’s request for advertising Benneton. He came to interpret the Benetton company with controversy. Making it more personal to him. In result his work as an advertisement photographer plummeted. This is why you need to have a barrier in train of thought when coming up with ideas for the companies needs. In a way a set brief is set for a reason and keeping it relevant to the business requirements is of upmost importance.
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